Current Issue Issue 1 Vol 15 Autumn 2024 Submit Your Paper Published Issues Vol. 15 ✓ Issue 1 - Autumn 2024 Vol. 14 ✓ Issue 4 - Summer 2024 ✓ Issue 3 - Spring 2024 ✓ Issue 2 - Winter 2023 ✓ Issue 1 - Autumn 2023 Vol. 13 ✓ Issue 4 - Summer 2023 ✓ Issue 3 - Spring 2023 ✓ Issue 2 - Winter 2022 ✓ Issue 1 - Autumn 2022 Vol. 12 ✓ Issue 4 - Summer 2022 ✓ Issue 3 - Spring 2022 ✓ Issue 2 - Winter 2021 ✓ Issue 1 - Autumn 2021 Vol. 11 ✓ Issue 4 - Summer 2021 ✓ Issue 3 - Spring 2021 ✓ Issue 2 - Winter 2021 ✓ Issue 1 - Autumn 2020 Vol. 9 ✓ Issue 36 - Summer 2021 ✓ Issue 35 - Spring 2019 ✓ Issue 34 - Winter 2019 ✓ Issue 33 - Autumn 2018 Vol. 10 ✓ Issue 39 - Spring 2020 ✓ Issue 38 - Winter 2020 ✓ Issue 37 - Autumn 2019 ✓ Issue 4 - Summer 2020 Vol. 8 ✓ Issue 32 - Summer 2018 ✓ Issue 31 - Spring 2018 ✓ Issue 30 - Winter 2018 ✓ Issue 29 - Autumn 2017 ✓ Issue 1 - Autumn 2017 Vol. 7 ✓ Issue 28 - Summer 2017 ✓ Issue 27 - Spring 2017 ✓ Issue 26 - Winter 2017 ✓ Issue 25 - Autumn 2016 Vol. 6 ✓ Issue 24 - Summer 2016 ✓ Issue 23 - Spring 2016 ✓ Issue 22 - Winter 2016 ✓ Issue 21 - Autumn 2015 Vol. 5 ✓ Issue 20 - Summer 2015 ✓ Issue 19 - Spring 2015 ✓ Issue 18 - Winter 2015 ✓ Issue 17 - Autumn 2015 Vol. 4 ✓ Issue 16 - Summer 2015 Menu Contact Journal Browse • Current Issue • By Issue • Author Index • By Subject • By Author
List of Articles marketing Open Access Article Abstract Page Full-Text 1 - The Study of Factors Affecting Ethical Behavior in Consumers Open Access Article Abstract Page Full-Text 2 - Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion nima shojaei Kambiz heidarzadeh Ahmad Rousta Open Access Article Abstract Page Full-Text 3 - Investigating the Impact of Ethical Attitudes on Digital Marketing Strategies On the performance of the hotel industry Ali Nakhchian Ali Hosseinzadeh Hossein momenimahmouei Mohammad Ghasemi Namaghi 20.1001.1.23833279.1399.11.42.12.3 Open Access Article Abstract Page Full-Text 4 - Provide a model for entrepreneurial marketing management in the microelectronics industry Farshad Hekmatzadeh Hossein Vazifeh Dust Farideh Haghshenas Kashani 20.1001.1.23833279.1399.11.42.14.5 Open Access Article Abstract Page Full-Text 5 - nvestigating the Factors Affecting the Development of Internal Marketing in the Banking Industry (Commercial Bank Case Study) Samira Asadi Mohammad Mahdi Mozafari Babak Haji Karimi Mahmood Noraei 20.1001.1.23833279.1400.11.43.13.0 Open Access Article Abstract Page Full-Text 6 - The role of ethics in the effective marketing process of the home show network Seyed Nasser Kamali Esmail Hasanpour Ghoroghchi Sirajuddin Mohebbi 20.1001.1.23833279.1400.11.44.9.8 Open Access Article Abstract Page Full-Text 7 - Designing a marketing model to promote and improve the sale of herbal medicines: A qualitative research Zakieh Ashouri seyyed mahmoud shabgoo monsef kambiz shahroodi ali gholipour Soleimani 20.1001.1.23833279.1400.12.45.11.5 Open Access Article Abstract Page Full-Text 8 - Optimal marketing behaviors and its impact on the development of Internet TV (Case study: Audience of ordinary TV and Internet TV in Isfahan) Zahra Askari Esmaeil Hasanpour Mohammad Hossein Ranjbar Serajedin Mohebi 20.1001.1.23833279.1400.12.45.12.6 Open Access Article Abstract Page Full-Text 9 - Designing a model for creating a company's value set, taking into account the customer's ethical value and social ethical value Keyvan Mohbed Hashem NikouMaram Karim Hamdi 20.1001.1.23833279.1401.12.48.8.2 Open Access Article Abstract Page Full-Text 10 - Ethical components of providing a model to motivate and increase the culture of buying domestic products (Case Study: Electrical Appliances) Saloumeh Nouri seyed mahdi moafi madani Yadollah khodaverdi 20.1001.1.23833279.1401.12.48.9.3 Open Access Article Abstract Page Full-Text 11 - Pathology of the Ethical Approach in Social Media Marketing Activities in the University (Case of Study: Islamic Azad University) Fatemeh Abolhasani targhi Seyed Hassan Hataminasab Mohammad Soltanifar
